The pandemic has acted as a catalyst in accelerating digital transformation at a rapid pace and renewed the focus on expanding the use of the marketing technology stack. Last year we witnessed an increase in online consumer activity, including how they researched products, brands, and organizations. 2021 is set to be no different as the consumer shift created new opportunities for marketers to use inbound digital marketing to reach new audiences and re-engage loyal customers. Brands need to develop a content plan, make regular posts and updates, monitor and drive customer responses as well as attract new business. The mobile-friendly approach is rapidly turning into a mobile-first strategy as customers are increasingly active on multiple devices and platforms. A key will be providing an omni-channel, seamless, and personalized experience to consumers. Whether they’re chatting with an AI support bot or talking to a sales representative on the phone, customers expect that agents will have access to their information.
That said, brands are discovering that simply automating tasks to reduce redundancy is no longer enough. As a result, deep learning, machine learning, natural language processing, and robotic process automation (RPA) are all finding their way into SEO and digital marketing workflows. This enables them to take action in real-time when the customer is most receptive to personalized messaging, content, deals, and recommendations. Lastly, with social media taking on greater significance for consumers and marketers as 2020’s events have forced more digital communication, it is imperative that brands stay compliant to the ever-dynamic regulations. As collection and storing of personal data is at an all-time high, companies are susceptible to cyber-crimes and need to bolster their cyber-security and privacy measures. To help organizations, this edition of CIO Advisor APAC Magazine brings you the “Top 10 Digital Marketing Agency Companies - 2021.” The list gives you some of the most prominent organizations in the industry that have excelled with their portfolio in the space and transformed business processes through their insights and technological prowess.
