First Page has also expanded into alternative service categories like ‘review removals’ through Removify, as well as its social media agency, CODI, and Enterprise Digital Experience Agency—Appscore. With countless partnerships across PR companies, video production houses, Google, Facebook, HubSpot, and more, First Page has truly evolved to cater to its clientele, regardless of how diverse their needs may be.

Relentless Pursuit of Excellence

Through its services, First Page demonstrates its excellence in delivering exceptional results to clients. Diptyque Paris—a global luxury fragrance brand founded in Paris, well-known for their scented candles, personal and home fragrances—launched their e-commerce store in Hong Kong in November 2020. First Page enabled the company to achieve 6 percent growth in click-through rate (CTR) and 123 percent growth in return on ad spend (ROAS) through Google Ads. Additionally, the client could witness a 57 percent increase in ROAS through Facebook and Instagram ads, all in just five months.

In another instance, First Page engaged with Ricacorp Properties Limited—one of the largest real estate agency companies in Hong Kong, providing property agency services for residential, industrial, commercial, retail, and car-parking spaces. In six months of the engagement, Ricacorp Properties’ organic traffic increased by 57 percent, organic impressions were driven up by 80 percent, and organic keyword ranking (no. of page 1 keywords) went up by 700 percent.

In yet another impressive feat, First Page collaborated with JIA Group and helped them achieve exceptional results. Listed on the GEM Board of the Hong Kong Stock Exchange, JIA Group is a Hong Kong-based food and beverage operator that has earned a reputation internationally as an award-winning trendsetter in the hospitality industry. In just eight months of the collaboration, CTR increased 1182 percent, average CPC decreased by 88 percent, and CPA decreased by 71 percent.

Strong client acquisition efforts have enabled First Page to scale from a hiring perspective; the hired individuals being experts in their field help scale the agency’s service capabilities. “At First Page, we do not set a ceiling on what employees can learn, enabling us to continuously be at the forefront of any updates across channels that we are active in. We are relentless in our pursuit to prove ourselves as market leaders and enable our employees to contribute ideas, which if positively received, are then championed for implementation within smaller teams,” notes Maehler. This not only drives innovation but is also an important element of the work culture—regardless of their position in the agency, employees are a part of dictating the future strategic development of First Page and its sister agencies as a whole. The agency conducts weekly training sessions, supported by smaller, division-specific training sessions, where new lessons acquired are directly transferred to its client base. “We not only take pride in generating campaign results, but also solidifying our position as partners to our clients by turning everyone that engages with us into a digital marketing expert,” remarks Maehler. All of this, coupled with its agile approach, enables First Page to customize campaigns based on the requirements of clients.

Toward a Promising Future

First Page is extremely keen on exploring automation capabilities when it comes to optimization while maintaining a perfect balance between manual optimization and taking advantage of AI. Amidst numerous tools in the market being evaluated continuously, First Page loves experimenting with them every once in a while to find something that contributes to game-changing results, which it then rolls out globally. First Page believes that these efforts are further amplified when each agency in the global network operates under the same principle of continuous exploration. “An additional channel that our clients have expressed interest in is programmatic – a skill set we have acquired and are now testing across various regions around the globe. We are in an industry vertical that requires us to be adaptable and pivot quickly when necessary, and we take pride in not having to battle bureaucracy in implementing changes,” says Maehler