Duo Studio is guided by vision to help brands truly connect with their customers through social media, creative campaigns, smart design and close collaboration. For enabling this connection, Stephanie underscores that a brand has to be ready, willing and able to have one-to-many conversations regularly with prospective customers, existing customers and even detractors. It sounds basic, but a conversation involves both listening and talking; and at this point most brands are more comfortable with one-to-one communications. However, due to limited resources and different priorities, most brands cannot engage in one-to-one communications for social media marketing. Duo Studio intends to change this narrative by launching creative campaigns that arrest attention—especially in an era where the market is highly saturated with ads and similar content. The company leverage creative campaigns to shed a “different perspective” and allows its clients to cut through the noise and clutter. The uniqueness of Duo Studio also stems from its smart design that focuses on helping businesses solve problems and identify opportunities. Stephanie informs, “A lot of our job requires marrying a business solution with something artistically designed, whether it’s a series of content or a whitepaper.”

Apart from creative campaigns and smart design, Duo Studio also focuses on keeping its internal teams and its clients on the same page and streamlines the entire process through close collaboration. “The understanding of social media marketing tends to be very fragmented; some marketers are well versed with it, and some aren’t. Even amongst those who do understand it, objectives could vary given the large range of data you can draw from social media marketing. To best understand our clients’ needs, our accounts servicing team has ramped up the frequency of conversations with our clients, so that we are able to move things forward quickly, with close alignment,” says Stephanie.

A typical client engagement at Duo Studio commences with a first meeting to understand the business and the specific problem faced, before diagnosing the problem. Stephanie assures, “If social media isn’t going to solve it, we’d tell you. I think that clarity right from the start gives our clients the confidence that we have their backs and we’ll do what’s right by them.” In what has been a true validation of success, Duo Studio assisted Liese—one of the leading styling brands in Singapore and Japan—with the relaunch of its Creamy Bubble Color. Duo Studio was briefed to lead creatives offline and online, with a focus on social media and usage of influencers. To showcase the eight new shades, influencers were carefully picked according to personality, brand and product fit to front individual shades. Overall, the campaign outperformed estimated target results and returned above average for engagement and conversion rates.

In yet another impressive feat, Duo Studio empowered Suntec City—one of Singapore’s retail destinations—with bespoke social media solutions. Suntec City needed a unique proposition to get shoppers excited about dining, shopping and spending time at the mall. Duo Studio followed a creative approach to present the proposition of “let’s put the SUN back in Suntec.” With bright and vibrant colours that stand out on feeds, distinct mono weight illustration styles with fun and light-hearted subject matters and conversations that connect with audience, Duo Studio helped Suntec City to achieve 367 percent increase in average monthly reach and 63 percent increase in average monthly engagement.

Scripting similar success stories for its clients, Duo Studio is well positioned to help numerous organizations level up in the social media game.