At a point of time, online marketing was just a new way to market goods. Digital marketing opened up a possibility of reaching a large number of audiences when compared to complicated traditional marketing strategies. It’s no longer enough to have a website or run some un-focused AdWords campaign. In the past few years, digital marketing has become a very integral part of what a business is to its customers. Today, as the internet becomes entwined with everything we do, marketers use digital marketing strategies to reach an enormous audience in a way that is both cost-effective and measurable. According to Google, over 51 per cent of smartphone users have found new brands or products while searching from their mobile device. Technology empowered organisations to track their ads and ensure that real consumers, rather than automated bots, are clicking on their ads. This makes customer engagement data more reliable and makes sure brands’ marketing assets are utilised effectively.

Consumers most likely share their personal information only with a trusted marketer or a company. This opportunity gives marketers to deliver quality services or products based on customer preferences. Consumers benefit from the transparent nature of blockchain technology, as it allows them to have more control over how the advertisers should use their personal data. Organisations are keen on taking more informed and calculated decisions using AI and historical data to deliver personalised campaigns to their customers. Such personalised content boosts the engagement rates and has a significant positive effect on the buyers’ shopping experience. Further, browser push notifications are used to deliver personalised content to retarget abandoned visitors and increase sales. In addition to this, compiling data allows organisations to identify customers’ interests, alternative problems, or whether the query is part of a more significant problem.

Increased user experience is a glittering metric of successful marketing, and when it comes to interaction, customers want a seamless UX and outstanding customer service throughout their journey. Utilising AI, marketers can individually tailor and design marketing campaigns for each user, making them easily convinced to take desired actions. The AI-powered tailored messages and solutions mainly focus on the current context of where consumers are and what they are doing, thus solving the exact problem they have at that moment. A good UX draws consumers’ attention while browsing a site, and the more time they spend on it, the higher the probability of conversion. The AI-powered technology has the answers for concerns which will put the business on the path of productivity, efficiency, and profitability.

Considering the unanimous need for digital marketing experts among enterprises worldwide, our editorial board conducted a comprehensive study of leading solution providers worldwide. This edition of our magazine, a compilation of ‘Top 10 APAC Digital Marketing Solution Providers - 2019’, is a result of their efforts. We hope this edition immensely helps our reader segment, most of whom are decision-makers in pursuit of ideal vendors.