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CIO Advisor APAC Weekly Brief

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  • MullenLowe Profero: Accelerating Experience Led Transformation
  • Top 10 APAC Digital Marketing Solution Companies - 2019

    At a point of time, online marketing was just a new way to market goods. Digital marketing opened up a possibility of reaching a large number of audiences when compared to complicated traditional marketing strategies. It’s no longer enough to have a website or run some un-focused AdWords campaign. In the past few years, digital marketing has become a very integral part of what a business is to its customers. Today, as the internet becomes entwined with everything we do, marketers use digital marketing strategies to reach an enormous audience in a way that is both cost-effective and measurable. According to Google, over 51 per cent of smartphone users have found new brands or products while searching from their mobile device. Technology empowered organisations to track their ads and ensure that real consumers, rather than automated bots, are clicking on their ads. This makes customer engagement data more reliable and makes sure brands’ marketing assets are utilised effectively.

    Consumers most likely share their personal information only with a trusted marketer or a company. This opportunity gives marketers to deliver quality services or products based on customer preferences. Consumers benefit from the transparent nature of blockchain technology, as it allows them to have more control over how the advertisers should use their personal data. Organisations are keen on taking more informed and calculated decisions using AI and historical data to deliver personalised campaigns to their customers. Such personalised content boosts the engagement rates and has a significant positive effect on the buyers’ shopping experience. Further, browser push notifications are used to deliver personalised content to retarget abandoned visitors and increase sales. In addition to this, compiling data allows organisations to identify customers’ interests, alternative problems, or whether the query is part of a more significant problem.

    Increased user experience is a glittering metric of successful marketing, and when it comes to interaction, customers want a seamless UX and outstanding customer service throughout their journey. Utilising AI, marketers can individually tailor and design marketing campaigns for each user, making them easily convinced to take desired actions. The AI-powered tailored messages and solutions mainly focus on the current context of where consumers are and what they are doing, thus solving the exact problem they have at that moment. A good UX draws consumers’ attention while browsing a site, and the more time they spend on it, the higher the probability of conversion. The AI-powered technology has the answers for concerns which will put the business on the path of productivity, efficiency, and profitability.

    Considering the unanimous need for digital marketing experts among enterprises worldwide, our editorial board conducted a comprehensive study of leading solution providers worldwide. This edition of our magazine, a compilation of ‘Top 10 APAC Digital Marketing Solution Providers - 2019’, is a result of their efforts. We hope this edition immensely helps our reader segment, most of whom are decision-makers in pursuit of ideal vendors.

  • Top 10 Digital Marketing Solution Companies APAC - 2020 Top 10 Digital Marketing Consulting/Service Companies in APAC - 2020
    Top 10 APAC Digital Marketing Consulting/services Companies - 2019

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Our subscribers nominate the companies with whom they have collaborated and gotten results. If you think there is a company that deserves to be on our upcoming prestigious annual list of Top 10 APAC Digital Marketing Solution Companies , please write to us about them and the reasons you think they need to be on the list

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Top APAC Digital Marketing Solution Companies

FreakOut

FreakOut

FreakOut’s demand-side platform enables marketers and advertisers to buy real-time impressions across the leading display ad exchanges and supply side platforms (SSPs)

foutap.com

TPMN

TPMN

Provides a robust platform for buying and selling of media advertising inventory from multiple ad networks

tpmn.co.kr

Art of Click

Art of Click

Art of Click is a mobile performance demand-side platform with an extensive network all across the APAC region. The company supports global and regional communication agencies and leading brands in the development and execution of their mobile strategies

iClick Interactive

iClick Interactive

iClick Interactive's proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences

InMobi

InMobi

InMobi is the world's leading Unified Marketing Cloud, driving real connections between brands and consumers. It creates new paths for brands to understand, identify, engage and acquire consumers by leveraging its exclusive access to mobile intelligence and technology platforms

Leadbolt

Leadbolt

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. Powered by direct relationships and AI and machine-learning ad-serving technologies, Leadbolt allows mobile advertisers to reach and acquire quality users at scale

Sinorbis

Sinorbis

Sinorbis provides western businesses with the world’s first integrated marketing platform to create, measure and optimise their Chinese digital presence, along with speed, low cost and increased control

Sprinklr

Sprinklr

Sprinklr provides social media management platform that enables enterprise brands to connect with customers across every touch point

WPP

WPP

WPP is a communications service group that provides marketing and communications solutions. Its portfolio of services includes advertising, media investment management, public relations and many more

YOYI Digital Inc.

YOYI Digital Inc.

The largest omni-channel and cross-device programmatic buying platform in China which covers 24 billions daily impressions on display, mobile, social, video, native, OTT and DOOH

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Featured Vendors

  • Custom Media: Integrated Digital Marketing Approach

    Robert Heldt, President & Co-founder, Custom Media

    6e Group: Steering Brands through Fragmented Marketplaces

    Ming Liu, COO, 6e Group

    FreakOut: Mobile Marketing Adtech Platform

    Narayan Murthy Ivaturi, Global Chief Operating Officer, FreakOut

    Mullenlowe Profero: Accelerating Experience Led Transformation

    Vincent Digonnet, CEO, APAC, Mullenlowe Profero

    MediaOne: A 360-Degree Approach to Digital Marketing

    Tom Koh, CEO, MediaOne

    XGATE: One-stop Solution to Reach and Manage Customers

    Patrick Tam, Strategy Director, XGATE

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