Creavidia: Facilitating Interactive Marketing for Banks
Thomas Li, CEO & Peter Chan, Creative Director
As digital transformation sweeps across industries, banks and financial institutions have to rethink their marketing strategies in the wake of changing customer expectations and demands. To roll out an optimal digital marketing strategy, banks today need a deeper understanding of trending digital systems, various media channels, and innovative marketing tools. The hurdle: a vast majority of the banks lack time, resources, or ability to keep pace with ever-changing technologies and the implementation of specific solutions. What banks need is a reliable partner that can offer complete support in developing a robust digital marketing strategy from designing to implementation and execution while driving efficiency and convenience to their customers.
This is precisely where Creavidia, a renowned digital marketing solution provider specialized in strategic-oriented video content creation brings to bear their expertise. Based in Shanghai, Creavidia offers banks and financial institutions a creative and engaging way to educate, inspire, and connect with people. “We provide deep insights about the consumers and a specific market, integrate a variety of resources, and provide our clients with one-stop service solutions that include market survey, product design, brand design, creative implementation, promotion, and propaganda,” explains Thomas Li, CEO of Creavidia.
As a part of their content marketing service, the proficient team at Creavidia understands the clients’ environment and business objectives to create a series of comprehensive content marketing plans and matrix, which will help in identifying the targeted audience. Subsequently, they create impressive, interesting, and persuasive content with the ability to self-propagate that will effectively help in establishing a meaningful interaction between the brand and customers.
We provide our clients with one-stop service solutions that include market survey, product design, brand design, creative implementation, promotion, and propaganda
As a part of their state-of-the-art marketing services, Creavidia makes use of videos in various scenarios, such as advertising, display and demonstration, and presentation. As brands and customers move into the 5G era, more and more screen platforms are used for advertising, and video remains as the dominant channel for presenting content. Creavidia constantly brings innovation in a variety of video forms, including advertising film, microfilm, promotional video, motion graphics animation, frame-by-frame animation, dynamic posters, video H5, and more. “We establish suitable programs according to each customer’s resources, market environment, and marketing objectives,” remarks Li. In addition to original video content, Creavidia also provides clients with channels and suggestions for playing videos to help achieve marketing success.
Creavidia’s dedication to constantly improve their core competence and enhance their services helps them to create significant value for customers in every project. It is this professionalism and service that helps them stay ahead of the game and maintain strong market competitiveness.
Li brings to fore the uniqueness and efficacy of Creavidia’s digital marketing solutions with a case scenario of ICBC, the largest bank in China. Creavidia provides ICBC with a complete set of brand strategy services, carefully considering marketing propagation and customized product promotion. The broad range of services includes broadcasts on Chinese traditional festivals, event marketing, performance reports, and other areas that are significant to customers. Recently, the company released a short video on the Mid-Autumn Festival, a traditional Chinese holiday also known as Reunion Festival. The video beautifully captured the sentiments of people unable to go home and reunite with their families while emphasizing on the thought that “it is thinking of one another in their hearts that finally matters”. This video resonated widely and was reposted by over ten different key opinion leaders in advertising circles, accumulating millions of views.
The future of Creavidia looks promising, as their highly skilled team is dedicated to bringing in more innovations through standardization and productization that will help banks in marketing their financial products and services effectively. With the aim of reaching a new zenith, Creavidia is committed to staying cutting edge and expanding their footprint globally.