Traditional marketing strategies and solutions are gradually making their way out of the global markets as people spend greater amount of their time on their mobile devices with each passing day. With digital apps, platforms, and channels proliferating at breakneck speed, marketers are looking to create a digital-first strategy to capture the interest of the target audience and turn more leads to sales.
Today, marketers track the holistic data, including demographic, behavioral, psychographic and more, of their customers to remain up-to-speed with their journey in their life and tailor the marketing messages based on the granular level of data. While capturing quality data is only one half of the modern marketing puzzle, the other half is to inject this data into smart digital marketing tools and technologies to synchronize the customer data across the platforms and build a 360-degree view of the customer for efficient engagement. Although robust technologies have emerged as game changers, businesses depend on seasoned digital marketing consultants and services providers to take their efforts to fruition.
In this edition, we focus on top performing digital marketing solution providers as well as consulting and services companies. We hope you find the right digital marketing partner suited to your unique business needs from the companies compiled in the list.
We present to you CIO Advisor APAC’s “Top 10 Digital Marketing Consulting/Services Companies - 2020.”